Erste Group

The communication of Erste Group follows a purpose-driven approach. The brand narrative, “Our region needs people who believe in themselves and a bank which believes in them,” is encapsulated in the short form: #believeinyourself is directly derived from their founding purpose, reflects their attitude and gives orientation for all means of communication and behaviour.

Our society and planet are currently undergoing a rapid transformation. The speed of technological progress is changing the way we gather information, consume media and shop. New generations require brands to show personality, empathy and authenticity, to engage with them, to be inclusive and to practice what they preach. As a strong and well-trusted brand, Erste Group wants to stay attractive and relevant in the future.

The corporate design reflects the ambition as a purpose-driven, future-oriented brand, supporting their journey towards becoming a financial health company. It works for all channels, both analogue and digital, and provides the brand with flexible implementation opportunities.