SIXT

Everyone knows SIXT. In Germany. As the top dog and car rental company. But SIXT is much more than just Germany: market entry in the USA. Car sharing, ridehailing, car subscription and everything and always in one app.

With "expect better", the brand aims to significantly exceed customer expectations and make mobility more convenient, more sustainable, more comprehensive and, last but not least, more exciting. The premium claim of product and service is emphasized in the new brand identity. At the same time, young and digitally savvy target groups are to be attracted to the brand's new range of products and services.

The core characteristics of SIXT - bold, fun and premium - characterize the new brand identity. The logo has only been carefully modified to achieve a more dynamic effect. The iconic look of the brand is retained, supported by a uniform orange optimized for digital applications. A modern and flexible typography underlines the typical SIXT tonality, while fresh accent colors enliven the presentation of the new products. The second core color, dark anthracite, can be adapted in combination with orange depending on the product and occasion to convey even more value.

An independent, progressive image style as well as a more direct, younger and more international tonality convincingly showcase the product and target group and complete the new brand appearance.