smart

When you think about a compact car, which brand or model comes into your mind? Of course Smart as it practically created the category of compact cars when first released in 1998.

In 2020, the brand entered into its next phase of maturity, when Daimler and Geely started to cooperate in order to create a whole new segment. Electric first and with a brand new positioning. A brand that provides high-tech and human centricity. That is know for its pioneering spirit and its iconic design appeal. Made for avantgarde trendsetters.

We created a new and premium design vision. Playful and flexible, easy to adapt to different formats. Strongly responsive for all digital touchpoints. A brand appearance like a chameleon yet always recognizable in a fast moving world of trends, colors and styles.